With my old company I received many Green, Ethical Retailer & Manufacturing awards from The Sunday Times & The Observer to name a few. We were proud to be voted above John Lewis in 2017 as the UK's Best Mattress Retailer by the members of the consumer association Which?
These values are core to my new lean online-only company, focusing more resources on craftsmanship and natural raw materials.
Testing out mattresses in a showroom can help you wheedle the inferior ones, but it can't really help you make an informed choice about a quality mattress. The only way to really know a mattress is right for you, is to sleep on it with a no quibbles, free 40+40 home trial.
All our mattresses are just the right firmness to be posture positive and comfortable. The same applies throughout the kids range, which I choose to sell at cost price.