Firmness & Comfort

The firmness rating of each mattress is carefully altered by varying the volume of fillers, springs and natural filler types. As these ingredients increase they are carefully 'blended' to achieve higher levels of comfort and support for the years to come, they increase in value.

Very simply, for 45 years I have sold mattresses through my own large showrooms with 25+ mattresses displayed. The sales staff and I came to know a few simple undeniable facts:

• People cannot judge a mattress without sleeping on it for some days, if not weeks, and that a 20 minute lie-down in the showroom rarely guides a better choice 
• We knew which was the best and the most chosen mattress within each of the price ranges, assimilating the best of each category into my simple organic range
• We have found that by using the medium – medium firm – firm ratings in choosing the mattress that you want, particularly if it is followed by a conversation or video link with my insightful and well-informed staff, you will virtually always get exactly the right mattress. They really know how to understand and interpret what you're looking for, what you mean by firm, comfortable and so on.

This works so well that our return rate is very low - over 95% of the first delivered mattress are approved by their owners! And always, if you're not happy with the first or the second mattress, it won't cost you a penny. We will collect for free from wherever we delivered to, with a full refund.